On Saturday at the Burning Man festival, it was part one of the closing ceremonies. It was time for "The Burning of The Man."
The real-life Man at the Burning Man festival in California could only be burned once, of course. In Second Life, it was brought back twice in order to accommodate the world-wide audience: European, American, and Australian/Asian at 11:30 AM, 7:30 PM, and Sunday 3:30 AM respectively.
Debbie Trilling shouted, "Pile logs on the fire to keep it burning. No logs, and it will die to an ember!" And pile the logs on people did.