How To Maintain a Community in Second Life

By Cyfir

Over the course of my time in Second Life, I got the opportunity to lead and maintain a couple of communities that I was a part of as a sim co-owner and sim manager. I never actually wanted these positions, but at the time I believed in the community's efforts so much and put so much time and energy into them that the main owners gave me the positions. However, I learned a lot from the experience about what to do and what not to do in these positions. I hope to pass on what I’ve learned here so that others won’t make mistakes I’ve made or have seen time and time again from others.

Know Your Community       

Don’t treat the position like you’re above and removed from everyone. You are just as much a part of the community as anyone else. Get to know everyone. Be friendly. Be compassionate. Make friends. Only then will you truly understand everyone and get to know your community’s needs.

Don’t Fall Into The Tribe Mentality

It’s perfectly natural for humans to group up and become an “in group.” Before there was the Internet; and modern electronics for that matter, humans grouped up in tribes for safety and security. However, this can keep your community from growing. If others walk in and find that it’s hard to break into the group, they’ll go elsewhere. Welcome everyone. Invite them into your conversations. Make them feel like they belong.

Don’t Talk Behind Others Backs In Private Staff Chats

Unless it’s an obvious troll, talking negatively about other people in the group will eventually get out; even if it’s in private chats that the person isn’t in. This can cause massive amounts of drama that will make your community look bad. It may be tempting to blow off steam about someone with friends, but do that elsewhere.

Don’t Go Beyond What The Whole Of Your Community Wants

I’ve seen sim owners introduce things randomly that just end up making community members upset. For instance, one sim owner introduced a parcel area just for a group that liked to role play as children. This did not go over well with a large majority of the community, and the sim disbanded within a week. The sim owners just saw this as a way to make a certain group happy, but ended up causing drama for themselves.

Be Transparent

It’s natural for people to be apprehensive of those in power from time to time. A way to deter this, aside from being down to earth and friendly, is to be open about why you’re doing the things that you’re doing.

Don’t Treat Staff Like Employees

This isn’t real life. People have real jobs and don’t want to come home to another. Staff are volunteers and real life comes first. You will find that you will have a constant rotation of staff if you treat things like a real business, even if you pay your staff in Linden Dollars.

Have Fun

Life, especially now, is too stressful to worry about Second Life as a make or break project. Have fun. Make friends. Be yourself. People will come if it’s a cool place to hang out and the people are nice. This will never be a permanent gig. Enjoy it while it lasts.

Cyfir

How to Run a Club

By Kitacelia

There are many ways to run a club. Several have different themes for the club itself, steampunk, country/western, biker, outer space, beach club, fantasy, retro/classic, techno, gothic, heavy metal, punk etc The music  played may or may not match the club style or a contest theme  Some have contests with prizes to bring people in. Boards can be set up in a number of ways, everything from everyone can join and vote, to only group members may join and only those in the contest may vote.  Some clubs have a single board, while different clubs may have two, separated by gender or contest entries, some are even designed so that those who stay for the entire event have more of a chance to win.

It can be winner take all or split so that everyone with a vote gets something. Sometimes there is a fee to enter the contest, which adds to or even makes up the entire prize. Certain clubs welcome all sorts of avatars within reason(nothing insanely huge or that breaks terms of service rules)  Others are limited to say humans, men or women only.

 Some clubs have bars, games, trivia and or exotic dancers to bring guests into their clubs.  Several clubs use hostesses to run contests, promote events, support DJs greet people, give out tags and make conversation with guests. Hosts and DJs may be paid an hourly wage on top of tips in some cases, in others they may work for all tips, where you provide your own tip jar, usually they don't take a cut of tips, in other cases in which they provide the tip jars, a percentage of tips is often given to the owners which can be anything between 10-20 percent of tips.

Other clubs may only have DJs, and rely on the DJ , club manager or even the other to send notices.  Most clubs send 2-3 notices, one a few minutes before the event, one at halftime and occasionally at the start of said event as well.  Sometimes the DJ and/or host is required to promote products/services or nearby shopping.

Some clubs have sploders, which is a kind of gambling allowed in SL.  In some cases they give a little money back to each participant.    Many clubs prevent currently working staff from entering the contests.  In some cases the host and greeter are separate jobs, the greeter is basically just that, says hello, welcome to the club etc and possibly gives out group invites/tags.      

Some clubs have a bar tender who both roleplays and uses bar props to simulate a real life bar style experience.   As far as applications they can be anything from name, times available and one or two basic questions to a few pages, describing a number of hypothetical scenarios.

An example of a particularly poorly run club, is one where they spam members with notices every 20 minutes.  As well as not removing old staff who do not actively work there.   Gesturbating by guests is tolerated.    There is no set schedule.   Hosts are expected to promote the radio, with no contest, in a club that lacks, games, a bar, and other forms of amusement to draw in guests.  Staff is required to put up their own money for contests, and even when the contest is paid for they may have to front the money as it is not given to them in a timely fashion. Come as you are is a common theme and being naked always qualifies.  This results in many people bringing in alts, who vote for each other, knowing they will win something with any votes, who stand there unresponsive for most of the event.

While I don't pretend to be an expert on this subject, this is based on what I have observed/ experienced over the last almost year, working in clubs and being a guest at various clubs.

Kitacelia