Fiftteen Years of Writing Second Life News

 

By Bixyl Shuftan 

Where to begin ...

By late summer 2007, I was just starting to find my way in Second Life. Although my journey here started in December 2006, shortly after I got high-speed Internet, for months I didn't log on much as the lady who invited me over was suddenly given more responsibility. Then in July 2007 she told me about the Relay Weekend and suggested I check out the area. So I did, and my interest in the virtual world was rekindled. I began dropping by more often, eventually finding Luskwood and making some friends there, and getting my first paid-for avatar, the red Luskwood fox. I girl I met at Luskwood told me about another place, the STA, and there I met more friends and found another hangout. 

I wanted to find out still more about Second Life, what events were going on and what interesting places were around. So I started checking out blogs and newsletters about this virtual world. Among them was the "Herald," which stared off as a Sims Online newsletter, which while occasionally informative was basically a tabloid. There was "New World Notes," a newsblog by Hamlet Au. Informative, but as Linden Lab's "embedded reporter," he was obviously limited in his ability to criticize them. And then there was the Second Life Newspaper, owned by JamesT Juno with Dana Vanmoer as the editor. It had a number of reporters and several sections, reporting on various people, places, and events around the virtual world, plus the latest on what the Lab was up to. Something else that got my attention, they occasionally called for submitted articles and pictures from the readers. So I decided to send in a few pictures plus a couple personal stories of mine at the time. I guess I impressed them, as James and Dana invited me in for a job interview. After some talk, they told me I had the job, and offered me the use of one of the office spaces.

In real life, I had been keeping up with the news on a daily basis since I was a teenager after hearing about a mob taking over our embassy in a foreign country and the government there siding with the hostage takers. And now, I had the chance to be a news reporter myself. I would use the payment for my first official article to get a fedora and leather overcoat, the classic reporter's look. Along with my fox avatar, it became my trademark appearance, one that continued as my main look with only minor alterations for over a decade. And of course there was the "Fox News" pun.

I did feel a bit of uncertainly in the first few weeks. I was the "new guy" and finding my footing. But I soon got the hang of things and was writing about various people, places, and events in this virtual world. With my sense of humor, I also ended up becoming the main source of the SL Newspaper's cartoons. Sometimes I would write about larger events, such as the Second Life Birthday and the Relay for Life and more noteable sims. Other times, I would describe more out of the way places and smaller events, such as of the STA, Woodlin Community, and Bahama Beach Club that I was a part of. After some prodding by James, I would also do one article about one of the more adult places and it's manager: ZZ Studios and it's owner Cindy "Zig-Zag" Babi. 

 

Sadly, not all of the articles were happy ones. I would end up writing about the closing of the STA just a few months after I joined the paper, and later on the sunset of Woodlin and the BBC. And the paper itself would soon run into some trouble in fall 2009 with the high-profile bankruptcy of our sponsor BNT, and James having to step away due to real life. I was made the office manager of SL Newspaper, which meant updating things when Dana couldn't. And in 2010, this was happening more and more. Finally in April 2010, Dana told the staff due to real-life she would have to step away from running the paper, and as she didn't have the authority to turn over the paper to anyone made the decision to close. So I talked to Gemma Cleanslate and two others, and as the Second Life Newspaper closed in June 2010, a new newsletter began, the Second Life Newser. And my role changed from just another reporter to the head of a team. We hit the ground running as our first big story was a week after our start, Linden Lab laying off a third of it's staff. It was a very interesting year newswise, and we were there to cover it.

So week after week, month after month, year after year, I've been continuing to write about this virtual world and what it has to offer. There have been numerous stories about how this world helps people, such as fundraisers like the Relay for Life and Veterans Isle concerts, and help groups such as the Survivors of Suicide. I have written about controversy on occasion, but it's never been for it's own sake. Occasionally I've written about Linden Lab's goofing up, which was more common early in our history. Perhaps I've gotten a softer edge over time, but there's been less spectacular goof-ups over time such as the closing of the SS Galaxy due to a Linden telling a longtime owner of the sims he wouldn't get any more rollbacks due to damage by griefers. An incident like that hasn't happened in a long time. More recently are the stories of Linden Lab getting new owners and it's place in the Waterfield Network. And as always the occasional story of my home area: the Sunweaver community.

Sometimes real life gets reflected into Second Life. One example is politics. In 2008, there were numerous political groups and locations for the candidates and discussion. But as time went on, the groups and locations became less common as political discussion in real life got more and more toxic and confrontational. One talk show held here would be canceled as the host felt no desire to keep repeating what had become an "echo chamber." Another would be the Coronovirus Pandemic that hit in 2020 and with people in quarantine were spending more time online, and here. 

Sadly among the things I've had to report on are the closings of some well done sims. Even sadder, I've had to report on the passing of a number of residents. Last year, this would include two friends of mine who were noteable members of the community I became part of. They would join the ranks of those who made great content for others, and then there would be no more. While it was an honor to write about them, these were some of the saddest articles I've had to write.

So what does the future hold? Over time there's been no shortage of "the end is near" comments about Second Life. With the virtual world currently in healthy shape, unless there's some kind of global calamity, it's a safe bet it will be around for several more years at least. For yours truly, I've also been doing some writing other than news stories. I have been doing a novel on the side, "The Corsean Encounter." It's mostly finished, just needing some editing, then I need to figure out how to publish it on Amazon. 

While there may be occasional disruptions, as long as there's a team to back me up, I'll be writing about the people, places, and events of Second Life for some time to come.

"And that's the way it is." Good day from Second Life Newser.

Bixyl Shuftan

Commentary: Fourteen Years of Writing About Second Life

 
By Bixyl Shuftan

In real life, I take pride in a number of things. One is keeping up with current events. I recall as a child, hearing a foreign country had up and stormed our embassy, taking our people there hostage. So I kept up with the story by watching the news. Eventually, the hostage crisis was resolved, but I continued watching, learning about daily events in the wilder world around me beyond that of school and the video arcade. Another thing was writing, a lifelong hobby of mine. I enjoyed writing stories in school, and would sometimes write for fun, occasionally sharing them with friends. This included a few that were background stories for roleplaying game characters. While my studies in community college were for a degree in natural sciences, there were a couple creative writing classes. When I finally got access to the World Wide Web, eventually I would start my own website, one with some science-fiction stories of mine (and updated most every weekday with a new joke).

While I first came to Second Life in December 2006, shortly after I got high speed Internet, it wouldn't be for a number of months that my story here truly began when I started logging on here on a regular basis. By this time, the FTP for my website updating had broken, and I decided to take a short break from writing. Instead, I went about exploring Second Life, and coming across some fascinating places and things, as well as events. Wanting to learn more, I started looking up blogs to read about the virtual world, and came across magazines and newsletters too. One such newsletter was the Second Life Newspaper, founded by JamesT Juno, and managed by Dana Vanmoer. It would have stories about the people, places, and events around Second Life, and regularly checked up on it.

One day, I noticed a request for reader submissions, either articles or pictures. So I sent in a story of a couple personal accounts and a few pictures. It seems I did something right, because I was invited to the office to talk to the editor and owner about a job. The meeting was in voice, but fairly short. I was given an office, and was now a reporter. And after turning in my next story, I used the payment to get a fedora and overcoat, which along with the fox avatar became my trademark look.

It did take me a little while to get the hang of things. But before too long, I was coming out with stories of all kinds. I would write about various people, places, events and things across the grid. Sometimes these were big events like the Second Life Birthday and Relay for Life and better know sims. Other times these were smaller events and out of the way places. Two of my high points were the second anniversary party, which was also the high point of the newspaper. The second was when I was made the office manager, which was updating the paper when Dana couldn't. But not all of the stories were happy ones. Sadly some were reports of the troubles and closings of hangouts and communities I was a part of.

In 2010, my time as a journalist here would change. Due to events in real life, James and Dana made the decision to close down the Second Life Newspaper and leave Second Life. So I, Gemma Cleanslate, Shellie Sands, and Grey Lupindo would form a new paper with me as the editor: the Second Life Newser. We hit the ground running as our first big story was a week after our start, Linden Lab laying off a third of it's staff. I was still reporting about the people, places, and events across Second Life. But it would be as the leader of a team.

Fourteen years later, I've written plenty about what I've come across and seen. Some of it is about the community I've become a part of, the Sunweavers. There's also yearly events such as Burn 2 and the Relay that provide plenty of story material. But I still come across new people, places, and events that are noteworthy. The Newser continues to be in solid shape, with sponsors providing ad revenue. .

Second Life itself has seen many changes. I came on during it's Golden Age when it seemed to some this was the future of the Internet and some big companies such as Circuit City and IBM were putting big money here. But many were confused by the lack of clear goals, "how do you win?", dissappointed by the quirks, crashes, and the ever-present lag, had bad first impressions such as running into griefers. So it stopped growing, and the Lab was trying to figure out how to continue the growth, then trying to figure out how to stay profitable. The Lab has gone through a few CEOs over time, and being acquired by an investment team. There have also been efforts to technically improve it from Mesh to moving the data to cloud servers. A number of Lindens have also left, including some popular ones such as Torley, Xiola, and April.

While some of my competition in the past liked to focus on drama, such as the Herald, for the most part I've avoided that. It's better to focus on what and who makes Second Life a fun place. And then there is showing the good this virtual world can do good. The Relay for Life is one prime example, raising thousands every year for the American Cancer Society. Then there are the veterans benefits. There are the science and health discussions. There's the mental health group therapy. There are the writers' groups for aspiring writers.

Sometimes real life gets reflected onto Second Life. In 2007 and 2008, one could keep a political discussion civil between opposing sides and there were a number of groups around the US Presidential Election. But things would soon sour, and became full of drama. More recently, the Coronavirus Panemic has had an impact on Second Life through increasing it's numbers, at least temporarily, as more were looking for things to do online.

Sadly, with change comes loss. I've had to write about the closing of some good places. And unfortunately about the deaths of some people, including a few friends. While sometimes what they made could be continued to be enjoyed, there would be nothing new. While I consider it an honor to help make a record of them, obituary articles are sad ones to write.

So what does the future hold? There's been no shortage of "the end is near" proclamations for Second Life since I was new. And while the new owners of the Lab haven't been perfect, it would appear they would prefer to keep the virtual world running and make money over the long term. So it's a safe bet that there's at least a few more years of Second Life news for me to write about.

But that isn't all that I've been writing about. I have a blog "Food on the Table," in which I write about something other than Second Life every few months or so. There's the occasional short story. And I've been writing a science-fiction novel on the side: "The Corsean Encounter." This tale is about First Contact between a couple humans in the 1920s who come across a portal and find a planet of beings Medieval to Colonial Age in technology. In order to get a chance at returning home, they'll need the help of friends and allies, as well as having to deal with those who see them as monsters to keep in a cage, or worse. It ultimately will be a series of novels as the first is finished and I've been going between editing the first (someone I was going to ask has been busy lately) and writing on the second. Hopefully I'll soon be done with the editing.

That's all for now. See you in the virtual world.

Bixyl Shuftan
 

Commentary: Seven Years of Virtual Journalism

By Bixyl Shuftan


The majority of Second Life residents look back upon their Rezzday to celebrate their virtual experiences. Myself, I tend to look back on what might be called the start of my career here as a journalist.

When I first logged on in Dec 2006, it was just after I'd gotten high speed Internet and Second Life was one of two places my online friends had been urging me to check out, the other being "World of Warcraft." But when the girl who talked me into coming here was distracted by new responsibilities, I ended up spending more time with my other friends whom were free to show me around Azeroth. So my experiences here were few and spotty until Summer 2007 when it was suggested I check out the builds in the Relay, and my interests were kindled once again. I came across Luskwood, began finding other friends here, ditching the starter ringtail for a Luskwood Red Fox avatar, and starting to explore.

Curious to know more, I began looking for blogs and newsletters about Second Life. Among the more interesting ones was "Second Life Newspaper," owned by JamesT Juno and edited by Dana Vanmoer. While perhaps not as flashy as some of the more tabloidish webpages about the Grid, I found it more informative about what one could see and do in Second Life. After some time reading it, there was an announcement for reader submissions, either articles or interesting pictures. so I sent in a few, thinking at least it would get my name noticed. It did as James and Dana soon asked me over for a job interview!

And so ended what I considered my beginning period in Second Life, and the start of my virtual career here as a journalist of the Grid. With my first payment, I got a fedora hat and overcoat for a classic reporter's outfit. That also gave me the nickname "Fox News," which got chuckles from both fans and critics alike of the real life news network. I would go searching across the Grid for news. But would also occasionally report on interesting goings-on among my friends and hangouts, my first of the latter being the STA sim (Student Travel Association).

I wrote about all kinds of things about Second Life, it's People, Places, and events, from popular places and it's noted personalities, to out of the way places and residents whom had made something great and had yet to recieve recognition. I would write about various holidays, and a community or place deciding to celebrate an event or milestone. There was always something to write about. And of course there were the cartoons. I had a knack for finding humor in all kinds of scenes. I was part of an accomplished team of writers that covered the Grid. And eventually, my efforts were recognized by being made "Office Manager," which meant updating the paper when Dana couldn't.

Sadly my first hangout after Luskwood, the STA, would soon fold. And over the next few months many of my first group of friends would loose heart and drop off the Grid as well. Over time, I would be invited to be a part of other places, the Fortunas Club and Fortunas Estates, Woodlin and the Star Tails Club, Foxworth and the Blue Parrot Club. Sadly these would all eventually fade, with nothing left behind but memories and whatever screenshots I took. It wasn't until I became a part of the Sunweavers and Angels that finally something outside the paper I joined up with endured.

But by this time, Second Life Newspaper was in trouble. Real-life events with both James and Dana were demanding their time, and eventually they would no longer be able to run the newsletter. In Spring 2010, the staff was told ahead of time the paper would be shutting down in June. We were shocked. For many of us, the paper had been a part of our SL experience to the point we couldn't imagine it without. But what could be done? What could be done was for me to step forward, and start a new paper for the team.

And so my role changed from being just one of the reporters to the Editor, and Second Life Newser was born with most of the remaining SLN team under it. The Sunweavers/Angels right away offered a place for us, and we soon had an inworld location: the SL Newser Office building. Once again, we were covering the People, Places, and Events across Second Life, but with one whom they once knew as a coworker now calling the shots. I would run the paper with my experience under James and Dana as a guide, notably the paper's style. Probably the biggest difference would be no separate "Adult" section. Such articles could be edited to the point they were workplace safe.

Second Life has changed much in the time I've been around. I came in about the time it was the most popular and it was mentioned in the mainstream media. Within a few years though, it was no longer new, and the public's attention had moved on to things it could easier understand such as "Facebook." Many areas have come and gone. The media has changed as well. Treet.tv used to do live programing across the Grid on SL TV sets. Today, live programing is a rarity, reserved for a few events such as the Relay for Life. Shows like "Tonight Live" and "The 1st Question" that went on for years have also folded as they people there felt it was time to "move on."

But while some things have been lost over time, there have also been gains. New people have come to the Grid, and have made their own contributions. New places and new builds have sprung up, giving existing residents new places to see and explore. There's always something new, one just needs to know where to look.

Then there's "The Lab." When I came on, some of the staff interacted more or less freely with the residents. But over time this changed as Linden Lab became more distant, and seemed to drift from the residents. It didn't help that they invested in projects that just didn't work over time, such as sims separate from the Grid aimed at businessmen to hold virtual meetings when they could just get a couple video cameras for a teleconference. Over time, longtime residents have had a love/hate relationship with the Lab, groaning at it's blunders and policies that made no sense except to the more conspiracy minded, but praising it for fixing the bugs such as the infamous "all attachments up the butt" glitch from when I was new. Since it's current CEO took charge several months ago, things seem to be going better, though old-time residents don't easily forget past mistakes.

For me personally, there also have been losses and gains. Old friends have faded off the Grid when some event in real life demands their full attention or cuts off their ability to come here. This includes the Newser staff, of which we've had to say goodbye to some talented hands. But new ones have come in to bring in their talents. My adopted home of the Sunweaver/Angels has seen some changes, sims coming then going as residents moved in then left due to real life. Clubs have come and gone, some more than once. When Nydia Tungsten was handed the longtime running Club Zero Gravity, she kept it going for four years until finances forced it to close. But Perri Prinz still had her classic rock club, now called "The Vinyl," which the locals have kept going even when it's owner couldn't show up for a few days.

So what's ahead? For Second Life the big question is the upcoming virtual world by Linden Lab, which so far they have yet to name. What will it be like and will longtime residents still be able to enjoy the Grid we've known for so long? The Lab promises "We'll make it so good, you'll want to leave your stuff behind and go there." Longtime residents, with memories of past Linden blunders, are skeptical. While some wonder if the Lab will "turn out the lights" in Second Life to force the residents here, that's unlikely as the Lab would be making a gamble it could easily lose. Others see a tightly controlled place with lots of flashy graphics but limited options for creative building. It may be that the new Grid becomes the place for new residents and those who want a safe predictable world, while Second Life becomes the place for the experienced and creative, the virtual world to go to once those from the new one go through their "newbie phase."

Personally, seven years is a long time. Long enough to see a friend's baby grow to a child in public school. Long enough to see one US President spend the twilight of his term, transition to another, and see him entering the twilight of his years in office. I became a virtual journalist having just recently turned 40, with college and my early adulthood years still fresh in my mind. Now, I'm being reminded by real life friends 50 isn't far away, on my way to becoming an old man.

The kid who grew up playing Atari video games now spends time in middle age behind a computer screen writing stories about places he once could only imagine.

And as long as you keep reading, as long as I have a team by my side, I'll keep writing as long as I can.

Bixyl Shuftan

Whatever Happened to Intlibber Brautigan?

By Bixyl Shuftan

Readers whom remember the old Second Life Newspaper of JamesT Juno and Dana Vanmoer may remember Intlibber Brautigan. He was the head of BNT Holdings, a major sponsor of the paper which at one point controlled over 50 sims. He was also an opinionated figure whom defended the controversial Woodbury University, infamous for harboring a number of suspected griefers, and butted heads with people such as Prokvy Neva.

 Things seemed okay from the paper's point of view as his sponsorship included space for an office and a private island for James and Dana. Then in October 2009, disaster struck. Linden Lab seized the sims under his name, including that with the SLN office and James and Dana's home. Aside from Intlibber stating that his company's revenue took a sharp drop due to the real-life economy and projects that failed to "come to fruition in time," Dana called his official statement "an outpouring of spite and blame on others" which she refused to publish in full. Although the paper soon found a new office, it never truly recovered, and the incident was likely a contributing factor to Second Life Newspaper's folding less than a year later.

After that, not much was heard about Intlibber. In July 2011, Krypton Radio claimed he was linked to an account that was banned. After that, nothing for a few years. Then a few days ago, my attention was directed to a post on Facebook by Mike Lorrey. ...

"My IntLibber Brautigan account is now somewhat open in Second Life. Linden Lab has me in a 1 sim prison called ONDW 37, which as you can see in this snapshot, is one of several prison cell sims that class action claimants are given, in order to put their inventory assets up for sale on the SL Marketplace. Claimants have 1 month to get their stuff listed. I am unable to receive visitors in this sim, and cannot communicate with other users in SL. LL has removed all my group memberships, even the groups I created and own, and does not allow me to teleport elsewhere in SL. This is what they think constitutes the terms of their "settlement" of our class action lawsuit. They are also trying to refuse to pay me the 2L$ per square meter for the 53 regions of virtual land I owned before they banned me, despite that being the clear terms of the settlement."

Could he put them in Marketplace? "Yes, thats why they have me in this single sim, to put objects for sale on marketplace via a magic box. My lawyer is still dealing with LL's consistent intransigence at refusing to comply with the letter of the class action settlement agreement which SHOULD have awarded me $1000 per sim for recovery of sim setup fees, PLUS 2 L$ per square meter for 53 sims of land. They are refusing to pay either of these sums, which should total up to around $80,000 USD. I also have around $4500 worth of L$ on my accounts, but they've put a negative 2 million L$ on every account to prevent me from transferring my money to anybody else, and they put a negative $17,000 USD balance on my account dollar side reflecting the fallacious tier charges they placed on my account AFTER they had suspended me (my monthly tier fees never exceeded $10,000 at that time, so this is clearly almost two months of tier, far longer than they allow."

"If they refuse to comply with the settlement we will be forced to ask the judge to sanction them with the award of all my attorneys fees for dragging things out and causing these problems, and have the settlement set aside so we can demand the reconsideration of the economic loss class of the suit which she had closed because the lawyers pushing the class action "lost" or otherwise misplaced my claims, faxes, and letters urging them to make me a named party in the case, since I showed the largest economic losses of all claimants."

"I'm selling my stuff because the settlement gives you the option of either selling your stuff on marketplace, or else receiving a mere $15 compensation for all of the content on all of your accounts. I had 200 accounts, about 15 of which had money and content, and had invested well over $50,000 in various content development projects."

When asked why he got banned, "LL seized all my sims after engaging in a campaign of blocking my ability to trade L$ for USD to pay bills, and lobbying my customers to move out of my sims, all because I defended those whose rights were infringed: ad farmers, woodbury university, private property owners, and my investors."

When asked what else he was doing online, "In what time period ... In the past year I've been working on a new business plan that is confidential but will have some information about that disclosed at a later date, provided this settlement is equitably paid to me so we can seed the revival of BNT with the settlement money."

When asked what is he selling on SL Marketplace, "TONS of stuff. I used to build buildings for clients, script stuff, etc. I made a scripted set of HUD combat flight instruments like an F-15 eagles heads up display, among a number of other things. I developed the Major League Combat first person shooter combat sim, I developed the Teller Motorsports Park racing sim.... seriously its odd that so many people believed the lies told by certain Lindens and their groupies that I wasn't a creative person in SL."

And so, the land baron whom once had over fifty sims is now confined to a small tiny space isolated from the rest of the Grid. It seems Intilibber is in the process of writing his final chapter in Second Life, or is he? As he has been accused of using alts to get around his ban from Second Life, it's possible he may pop up once again sometime in the future.

Bixyl Shuftan

Where Are They Now? Covadonga Writer

In the days before Second Life Newser, some of the staff worked at JamesT Juno and Dana Vanmoer's Second Life Newspaper. Among the other writers there was Covadonga Writer. Covadonga, known to friends as simply "Cova," had the distinction of writing for a real life newspaper in Argentina, and besides her journalistic articles did some Second Life-inspired fiction, notably her series in which her avatar has somehow made it to real life and taken an identity of it's own.

Unlike many former writers, Covadonga has made an effort to stay in contact with her former coworkers, as well as their new teammates, hosting staff parties at her beach "Cova's Cove." Recently, I met up with her there to talk about her time in Second Life since her days at SLN. 

Covadonaga described herself as doing, "Very well, indeed. This is, truly, very much like real life. I've lost some friends that left SL, because they had a broken heart or just got bored, and I still miss them. But I have found new wonderful friends. It's very important to have good friends here to share the experience. Its sad otherwise. Plus, they tell me me and my partner are a strange kind of couple here.... we have been together for 7 years now."

 Asking about her partner Ruffian Offcourse, Cova answered, "He is great, thanks. Couples don't tend to last that long here. Time seems to run faster than in real life." "Do they ask how you stay together?" "Oh yes, we get that a lot. People ask, but there's no formula. Like in real lfie. I think it has to do with learning to balance real life and SL properly. And having been lucky enough to find someone that is a good match."

Cova went on, "I also enjoy having learned a lot about building. Well, enough for what I want. Just for us, I don't mean to start a business or anything , but I have come a long way from when I wore the boxes. Hahahah!" She momentarily paused, "I also wish I had more spare time to do more stuff here. But for now I don't." She described her real life as "Hectic. My (real) life always has been like this. But at first this was so exciting, I used sleeping time to stay awake in SL. But now I can't so much. I get tired, hahaha!  I was hoping to find time to dedicate to learning how to do machinima in here."

I brought up her Second Life fiction. Cova answered, "That was the Real Life Raider saga, hahaha! That came out quite well, if I may say so, yes? I would love to bring her back. Today she would be trying to discover what happened to the missing airplane (link)." I asked if there was any chance of that being written anytime soon. Cova answered, "Well, in the end, before managing to get back into SL, she met ME, in real life (grin). The ending was open so I could pick it up sometime. I think sometime I will."

I asked how her real-life journalism job was. She answered right now she was writing,  "for a magazine, ... but freelance. Mostly I am teaching scriptwriting and writing for TV. That's why I am interested in making videos here. ... I almost got started, I met a couple of people who did very interesting stuff." One of the two was, "Stampshady Grimm. He was the best one, Very nice serious guy." Stampshady had done a number of short stories, "they even hosted a festival I attended."

Cova and I chatted for a while about both Second Life Newser, as well as certain events. She had not read up much on the new CEO, and asked about him. She did say she would write for the Newser if events in real life permitted.

Eventually, she had to take care of some matters in real life, "Please, tell the readers I said you are my favorite managing editor ever."

Covadonga Writer invited the Newser staff to hold another party at her beach. It may not be long before we have another there.

Bixyl Shuftan

Looking Back: The End of Second Life Newspaper

By Bixyl Shuftan

Three years ago this month was when my writing career in Second Life faced it's moment of decision.  At the time, I was working at Second Life Newspaper, with Grey Lupindo, Gemma Cleanslate, Shellie Sands, and Breezes Babii as coworkers. Our boss was Dana Vanmoer, the longtime editor, and recently the owner of the paper.


The past several months had not been easy ones for Dana, or the paper. One of our major sponsors, BNT landholdings, had suddenly went bankrupt. Besides the significant loss of revenue and a private island, Dana had to put up with a lot of grief from people who sent her angry messages due to our advertising of them. She had to deal with them by herself as the founder of SLN, JamesT Juno, had left Second Life due to real life troubles. He and Dana had grown closer and partnered, so his leaving was doubly painful for her. Also, over time several writers had dropped out due to real-life situations, leaving us a smaller paper than when I came aboard.

As the office manager, I would update the paper when Dana couldn't. This didn't happen often for most of the time I had the job. But in 2010, it fell to me more and more often. It wasn't a big matter to me as I wrote a lot anyway. Whatever was bugging her, I felt would soon pass.

It was in April in which our Editor called for a staff meeting. I was still looking back at our "April Fool" article with chuckles, so I went in with fairly light spirits. Little did I realize what was ahead. After her greeting, Dana dropped a bombshell. She couldn't keep up the paper any more due to real life problems. Despite that James had made her the CEO, she didn't feel it was really "her" paper to give to someone else. So not only would she be resigning, but the paper would be closing as well, in June.

Our reaction was stunned disbelief. We urged her not to call it quits for good, but to take a break. Her response was that she didn't see her problems going away for a long, long time. Gemma urged her if she had to go to hand the paper over to me, or even a merger with another SL media company. But Dana's decision was final. The paper would continue on until June to finish off our sponsorships. Some would be getting a little extra time for free. We were also asked not to tell anyone else about this, not even our sponsors.

With the paper's fate sealed, we did the only thing we could, keep writing. Well, almost the only thing. We chatted among ourselves about options, and came the idea of forming another paper. It would not be an easy task. We would be in effect starting over. But there just was no other option on the table.

One complication was when I got a complaint about an article I did for an adult media company by a competitor, insisting they were dishonest. As I couldn't talk about the paper's closing, I told him I'd be in a better position to do an advert for them later on. I also got a job offer from one of our medium sponsors: Mystery. I told them I could start in early June.

Dana did feel we should at least throw one final bash for our friends and supporters. So in a press release she announced some "big news" would be forthcoming at a party on Saturday June 5th. James would be able to make it that day fortunately. We looked to the day with a mix of anticipation and dread.

Finally the day came, and the staff gathered early. We greeted James, happy to meet the old boss, at least for today. The party started off well enough, with others happy to see James as well. I think someone thought the "big news" was James' return. But it was not to be. Eventually, James himself called everyone into chat range.

"It is with pain in our heart that we salute you tonight. It is with pain in our heart we leave this place. It is with pain in our heart we allow the final curtain to fall. For us as avatar, and for our beloved newspaper, its time to end it."

"The sl-newspaper will end."

It must've been a true shock to the audience. A number expressed their sadness in sad sighs and tears. I did announce a few minutes later the rest of us would be setting up another paper. But as expected, it did little to ease the sting. Instead of the new paper, people kept IMing me asking why the paper was closing down. It was an outwardly happy party, but on the inside, we were sad that this would be the last we'd be all together.

Eventually, James and Dana had to go. And their avatars faded away. And the staff and I stood there, knowing that the end of SL Newspaper had finally come, and what lay ahead was an uncertain future.

Dana's final article went up shortly there after. She explained that with their real life problems becoming too much to handle, or "our real lives taking over" as she put it, she and James just couldn't run the paper any more. She thanked the staff and her friends, such as 10 Goosson and the Skybeam community, for their support. She also gave a parting warning, "One thing I would hope for the future for SL is that the Lindens go back and realize what they are destroying with their policies. The sheer creativity, communication, and … impact … is being eaten away by the Lindens stupidly ignoring the content creators with their ill thought out policies, which help no one, except their own pockets." There was a small irony here as days later, the Lab laid off a third of their staff.

Soon afterwards, the front page of the paper changed, announcing it was closed. there were a couple banners up for Skybeam and M and M Creations, in addition to a link to the archives, at least for the front page. But most of the other sections were closed down, for reasons known only to Dana. Fortunetly, we found the "People" section was still up.

Dana had also left a link to the new newsletter, so readers could find it. One last favor.

Over the next few days, I continued to get messages, asking why SLN had folded. Some expressed their sympathies, but I also got a couple angry responses from sponsors, "Why didn't you tell us?!" I never heard a word about the free month of time some got. The porn director who complained earlier about an article was also upset. Among other SL media outlets, the "Herald," the tabloid that Dana joked was our arch rival, made a brief announcement that was an overall complement to her.

Over time, I would see JamesT Juno a couple more times. He was happy with how me and the staff were continuing with the news. Dana I would see inworld only once more. She came online once in November 2010 while Breezes was in the hospital. We met and talked for a while. It was a meeting unlike what we had before. No longer was it as her the editor and me her top reporter. Instead, it was me as the editor of the paper that had taken the place of hers. Talking with her, she explained she hadn't kept up with reading up about Second Life, and was surprised to hear about the layoffs at Linden Lab and the Emeraldgate mess. This would be the last time we chatted.

As the weeks and months went by, I heard more about Dana's real life situation. While I can't disclose what it is, I can say it was about to make running the paper impossible. I can only assume she continues to communicate with her SL family in some way, but her days of running a media outlet are behind her.

Perhaps someday, hopefully someday soon, she and James can be happy together again.

In the meantime, we at the Newser in June prefer to look back at June as not so much the end of our old newspaper, but the founding of our new one. As the original Second Life Newspaper began as one man's dream, others who shared the dream would carry on with Second Life Newser.

But that, is another story.

Bixyl Shuftan